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Move Soft
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Marketing Service

Offering you a complete choice of products which include search engine optimization, digital media marketing service, social media marketing services and email marketing service.

Search Engine Optimization

Search Engine Optimization
  • Search Engine Optimization
  • Search Engine Optimization
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Marketing Promotion DetailsList Your Website In Top Pages Of Search Engines
Location/CityPan India
Type Of Service ProviderOnline
Business / Industry TypeIT Industry
LanguageEnglish
ScopeBusiness Development

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural", “organic", or “earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

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Digital Media Marketing Service

Digital Media Marketing Service
  • Digital Media Marketing Service
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Location/CityPan India
Service IncludesDigital Media Marketing
Functional AreaOnline
Mode Of AdvertisementSocial Media Platform
Business / Industry TypeIT Industry
LanguageEnglish

About Digital advertising in India
  • As per the Internet and Mobile Association of India (IAMAI) and IMRB International, the digital advertising market in India is at INR 5,200 crore at the end of December 2015 and projected to reach INR 7,044 crore by the end of this 2016
  • Digital advertising spends were about 12 per cent of the total advertisement spends in India. Favorite of e commethey lead digital ad spends followed by telecom and BFSI. 40% of BFSI overall spends were on digital, followed by e-commerce, telecom, and travel.
  • Like worldwide, search was 30 per cent of the overall ad spends followed by display ads at 23 per cent, and social media at 18 per cent. Search continued to lead in 2015 with spends close to INR 1,488 crore. Social media spends were close to INR 940 crore. Spends on video ads, such as YouTube, also showed huge gains in 2015 and accounted for 17 per cent of the overall ad spends in the digital space. With digital India push, increase in mobile penetration and increased adoption of mobile internet with products like Reliance Jio, video advertisement is expected to gain further.
  • Majority of digital ad spend in India goes to Google network, Facebook and other social media networks. However, what you would find at The Media Ant is not so much about Google, Facebook and other self serve digital options, but other high impact digital options. Popular digital options outside of Google and Facebook in India are News websites like Timesofindia.com, sports channels like cricinfo.com, finance sites like moneycontrol.com among many others. In App advertising is other popular format of digital advertising in India. Among traditional digital options are email advertising and database targeting either through email or through SMS.

Advertising options in Digital media


Digital media provides a host of advertising options. Popular advertising options for digital media are:

  • Banner digital ads
  • Text digital ads
  • Sound or audio based digital ads
  • Video digital ads

    Costing for Digital advertising


    Digital advertising has various pricing models. Few popular pricing models for Digital advertising are: This is also applicable for mobile advertising.

    • CPM – CPM stands for Cost per Thousand. The advertiser pays a fixed fee for every thousand times their ad is shown to the visitor
    • CPC – Cost per click is a performance based pricing model, advertiser pays only when someone clicks on the ad
    • CPA – Cost per acquisition is provided as an option to large size advertisers. The advertiser is charged only when the user completes the action. The action can be app download, filling up a form, registering on the site or similar such actions.
    • CPL – This stands for cost per lead and advertiser pays only when a lead is generated with valid contact details
    • Fixed Fee – Popular among impact medium, an advertiser pays for being present there for a specific period. An example can be advertising on the home page of Times of India App. The advertiser pays for this model of digital pricing.
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    Social Media Marketing Services

    Social Media Marketing Services
    • Social Media Marketing Services
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    Product Details:

    Marketing Promotion DetailsSocial Media
    Business Industry TypeIt Industry
    Location/CityPan India
    LanguageEnglish
    Usage/ApplicationPromote Product And Services

    • Brand Monitoring
    • Social Media Management
    • Setup & Custom Profile Design
    • Social Media Contests
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    Email Marketing Service

    Email Marketing Service
    • Email Marketing Service
    • Email Marketing Service
    • Email Marketing Service
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    Product Details:

    Business Industry TypeIT Industry
    Service ModeOnline
    Usage/ApplicationPromoting Products And Services
    Type Of ServicesBusiness Development Services
    Service LocationPan India

    We are offering Email Marketing Service to our clients.
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    Tejas Shah (Manager)
    Move Soft
    Ground Floor, Flat No. 1, Plot No. 3, Nivruti Housingsociety,, Mukund Nagar, Behind Suyog Floormill, Pune
    Pune - 411009, Maharashtra, India


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